Indian travellers have been flocking to Southeast Asia, especially Thailand, this summer, and home-grown travel sites have recorded “more than 50 percent sales in the last week of May,” during the summer season, Criteo findings suggest. Criteo, a frontrunner in commerce marketing technology, reveals that Indian holidaymakers have been booking trips in large numbers, with Thailand emerging as the most preferred international destination during the period of May and June. Thailand clocked around 30% of total bookings during the period, followed by United Arab Emirates, Singapore, Indonesia, Malaysia, United States, France, Sri Lanka, China, and United Kingdom. Delhi, Jaipur, Mumbai, Hyderabad, and Bangalore have emerged as popular domestic destinations during the vacation period, as per Criteo report.
Commenting on the development, Siddharth Dabhade, General Manager, Criteo India said: “With the Indian travel landscape changing at an unprecedented rate, greater connectivity for both international & domestic travel, and increased willingness to spend, Indian consumers are going on vacations more frequently and spending more on travel as a reward for their families.”
He further added that marketers were facing the challenge of providing a consistent consumer experience across online and offline. “More and more marketers now understand and include personalized ad targeting on all devices in their marketing mix. This is another trend which will continue to evolve and help marketers create a sustainable competitive advantage beyond just pricing and packages.”