Middle India travellers driving the honeymoon segment, says Rajeev Kale

Buoyed by a rising number of middle-class Indian travellers, seeking a unique experience, Thomas Cook has group tours, ‘Romantic Getaways’. Singapore, France, New Zealand and Switzerland have emerged as top international picks.

RajeevKaleThomas Cook recently launched a unique group tours portfolio, ‘Romantic Getaways’, to tap into Middle India’s high growth honeymoon travel segment.

Online statistics indicate that ‘honeymoon’ features as the second highest searched keyword of Google’s holidays category from Middle India. Thomas Cook India’s internal research-consumer analytics noted two distinctive opportunities in the trend. First being the significant and growing potential of honeymoon or romantic travel emerging from Middle India’s regional towns, mini metros, and smaller localities within a city- with a Y-o-Y increase of 25%.  Secondly, a majority of such honeymoon couples tended to book on Thomas Cook’s Group Tours- the reassurance of Thomas Cook’s experienced Tour Manager, Indian co-travellers and Indian cuisine on tour, a strong comfort factor. However, being surrounded by families or kids did create a challenge! 

This gap-opportunity has formed the genesis of Thomas Cook’s unique product line of Honeymoon Group Tours- ‘Romantic Getaways’- exclusively for couples. The tours have been designed to delight honeymooners with a relaxed and easy paced itinerary, ensuring couples time together-away from the group, must-see attractions, special value-adds like candle-light dinners, a couple spa, wine and chocolates, stretch-limousine transfers, etc.

The newly launched service features travel to India’s top international picks, including Singapore with a cruise, France and Switzerland, New Zealand, Bali and Mauritius with Dubai.

Commenting on the launch of Romantic Getaways, Rajeev Kale – President and Country Head – Leisure Travel & MICE, Thomas Cook (India) Ltd. said, “The honeymoon travel segment is witnessing exponential growth emerging from Middle India, but managing a honeymoon, a once-in-a-lifetime occasion, and negotiating potential challenges that emerge on tour is truly stressful. And for Middle India’s first time travellers this is even more so. Our new ‘Romantic Getaways’ are hence of great value: leaving the day-to-day execution to the expertise of Thomas Cook’s experienced tour manager; delightful inclusions, the comfort of Indian meals and co-travellers ensuring a happy spouse and the start of a blissful wedded life!”

Leave a Reply

Your email address will not be published. Required fields are marked *