Korea intensifies outreach, to showcase tourism offerings in a 2 day festival in Delhi

Korea Tourism Organisation has planned a two-day Korea festival showcasing country’s rich art, culture and heritage in Gurgaon. To be held on 25 and 26 November this year, the two day extravaganza aims to popularize South Korea as a hot favourite destination among Indian travellers by giving a glimpse into the Korean culture.

The festival is an initiative by Korea Tourism Organisation to acquaint Indian tourists with famous Korean tourist destinations, delicacies, local culture and legacy.  The festival would not only have live food counters to give a taste of the local Korean flavours to serve Indian taste buds but also feature attractions like face and mask painting, hangeul calligraphy, video gallery displaying Korean history and cultural assets, giving a wide-ranging sample of the peninsular nation. While live stage performances by Korean Pop groups and non-verbal artists will enthral the audience, the tourism booths will promote Korean tourist attractions at the festival.

The festival will witness participation from regional tourism boards and related organizations such as Gyeonggi Tourism Organization, Gimhae City, Busan Metropilitian City, Busan Tourism Organization, Jeollabuk Do, Gwangju Metropolitan City, Gwangju Convention and Visitors Bureau, Incheon International Airport Corporation and Visit Korea Committee showcasing different aspects of the country and facilitating on the spot purchase. 

Speaking on the Korea Festival 2017, Jong Sool Kwon, Director Korea Tourism organisation said “the bilateral relationship between Indian and South Korea is based on a long history of friendship and it has grown in various aspects. There needs to be mutual understanding of each other’s legacy, history and culture. Such festivals help in a great way to fortify and deepen the understanding.” 

He added further, “Number of Indians travelling abroad has increased three-fold in the last one decade. Indian outbound travel to South Korea is on the rise too. In 2016, around 2,00000 Indian travellers visited South Korea and the numbers are growing with an average rate of 10-15% year on year. South Korea is a land of green, hilly countryside, centuries-old Buddhist temples and offers an unadulterated tinge of adventure to international travellers. We hope to reach a large section of aspiring Indian travellers and tap into exponentially growing Indian tourism sector through the Korea festival.  We are positive that the endeavour will highlight Korean splendour in its true spirit to our Indian friends.”

Indian travellers are exploring world like never before. Kitchen caravans have been replaced by culinary holidays, landmark visits by self-driving holidays and luxury hotels by home stays. As per a report published by Integreon (a leading global provider of outsourced legal, document, business and research support) India is among the fastest growing outbound travel markets, and is expected to be among top five as per international tourism expenditures by 2025.  Given these promising numbers, it is a move that makes all the right noises.

The event will be held at The Leela Ambience Hotel & Residences, Gurugram on 25 and 26 November this year.

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