IHG teams up with Wedding Sutra to deliberate wedding business trends in India

Vivek Bhalla
Regional Vice President, SWA, IHG

InterContinental Hotels Group recently hosted a wedding showcase at InterContinental Chennai Mahabalipuram Resort from December 5th – 7th, 2018. The event exhibited IHG’s exclusive wedding offerings in India, across brands including InterContinental Hotels and Resorts, Crowne Plaza and the Holiday Inn brand family, featuring sessions and discussions around the wedding business in India, with industry experts such as Parthip Thyagarajan CEO Wedding Sutra,  Sushil Wadhwa, Founders- Platinum Worldwide and Weddings, Darshan Shroff, Co-founder- Momente, Arti Mattoo, CEO- Momentum Worldwide, Siddharth Ganeriwala, CEO- Aura Integrated Solutions, Swathi Sabharwal, Founder- BigBash Entertainment, Chitvan Jaipuria , CJ Events and Snehal Modi Lakshya Events amongst others. The exclusive soiree was attended by some top wedding planners, designers, and celebrities from across the country, including Arti Surendranath, Vivek Karunakaran and Ash Chandler, Shraddha Salla.

During the event, IHG’s international hotels focused on the Indian wedding segment, hosted a raffle draw and gave out exciting offers for weekend staycations to winners at some of their renowned properties.

The wedding industry in India is a burgeoning sector, estimated to be worth over USD 40 billion. Tapping into this sector, last year, IHG introduced customized offerings, with a vision to curate and execute dream weddings for guests with different requirements and preferences. The offering includes thoughtfully designed wedding packages inclusive of exquisite indoor and outdoor venues and customized wedding services ranging from bespoke food menus to exclusive event decors, across IHG hotels and brands in the country.

Vivek Bhalla, Regional Vice President, SWA, IHG commented “Over the years, IHG has established itself as a formidable player within the Indian wedding segment and we continue to focus on this growing category by strengthening our guest offerings. Indian weddings have become more elaborate with a lot more customization expected by the guests. At IHG, we are focused on providing the best facilities and personalized services to our guests, which makes wedding planning for the couple and their families a convenient and an enjoyable experience.”

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